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For Tengo, I designed an intuitive ecommerce dashboard that streamlined user interactions and enhanced overall functionality. My goal was to create a visually cohesive interface that allowed users to easily track sales, manage inventory, and monitor performance metrics. I implemented data visualizations, like charts and graphs, to provide clear insights at a glance, while ensuring the navigation was intuitive. The final design balanced aesthetics with practicality, improving the user experience for both new and experienced users.
Experience
Proof
Director of Design
2025-Present
Led the product design team supporting 5 engineering squads. Built comprehensive design systems from scratch, led company's largest retention initiative, and created compliance infrastructure serving thousands of law firms.
Proof
Principal Product Designer
2023-2025
Player-coach role leading design for legal document serving, affidavit automation, and court filing workflows. Shipped operational improvements reducing rework and designed AI-powered tools with 87% acceptance rate.
Unfold
Head of Experience
2022-2023
Led product strategy and experience design for clients across healthcare, fintech, and consumer technology. Established design processes, conducted user research, and delivered high-fidelity prototypes.
Unfold
Senior Product Designer
2021-2022
Managed product design across 14+ client engagements. Work contributed to clients raising $90M+ in funding including Tebra ($72M Series D), Ikigai ($13M Series A), and Treecard ($5.1M seed).
Figmints
Associate Creative Director
2019-2021
Directed team of 10+ designers at full-service digital agency delivering websites, marketing campaigns, video production, and branding for range of clients. Led brand system redesign that increased client retention 50%.
Education
Shift Nudge
Systematic Interface Design
2021
Intensive program focused on systematic design processes, visual hierarchy, and production-grade interface craft.
Process Masterclass
Design Thinking & Execution
2017
Strategic design methodology for translating business objectives into actionable design work.
Volunteer Work
Pro-Bono Digital Marketing & UI/UX
Federal Hill House
Led a charity hackathon to rebrand & improve website, marketing, copy & video for Federal Hill House, serving low-income and immigrant families.
Pro-Bono Product Design
1 Million Home
Volunteered design and consulting services to develop a field app for social workers at 1 Million Home, a charity focused on reuniting orphaned children with their families.
All Season Giver
Blue Hill Heritage Trust
Volunteering & donating to Blue Hill Heritage Trust to preserve natural & cultural heritage through conservation & education.
Connect
Reach me at @ethanl or ethan.lively@gmail.com